PanicFree
Our Story

From Panic to Purpose

How a personal struggle with panic attacks led to a mission to help others break free.

In 2019, I struggled with severe panic attacks and anxiety — but I was able to stop them.

In 2019, I discovered a book written by Ari Saario — a CBT specialist with nearly 15 years of clinical experience. I read part of it, and my panic attacks stopped. I haven't had a single panic attack since — not once in seven years.

However, entrepreneurship, life's unexpected challenges, and the everyday chaos of family life slowly pulled my thoughts back toward fear, panic, and anxiety in 2023. In 2025, I remembered the book again and this time read it from start to finish. That's when everything truly changed. The book genuinely changed my life.

I reached out to Ari and told him that everyone should read his books — and that I wanted to help share his work with the world. Ari agreed, and together we created PanicFree.

Anton Eriksson

Anton Eriksson

Finnish entrepreneur

Ari Saario — CBT specialist and author
About the Author

Meet Ari Saario

A Cognitive Behavioural Therapy specialist with deep clinical experience treating the most complex anxiety and panic disorders.

BABCP Accredited

British Association for Behavioural and Cognitive Psychotherapists

NHS Experience

High Intensity Therapist treating complex cases

15 Years Clinical Experience

Hundreds of clients treated successfully

I am a Cognitive Behavioural Therapy (CBT) specialist with nearly 15 years of experience helping people overcome panic, anxiety, and fear-based disorders. I am fully accredited in the UK and approved by the BABCP (British Association for Behavioural and Cognitive Psychotherapists).

Clinical Background

I worked for many years within the UK's National Health Service (NHS), where I spent my final five years in the role of a High Intensity Therapist (HIT). HIT therapists treat the most complex and severe cases — long-standing panic, intense anxiety, and overlapping conditions. It was during this work that the method behind this book was developed.

Working with patients who had struggled for years — sometimes decades — with panic taught me what actually works. Not the watered-down techniques found in most self-help books, but the intensive, paradoxical approaches that produce real, lasting change.

Why CBT Works

CBT is one of the most researched and effective treatments for panic disorder and anxiety. Its strength lies in practical change: CBT does not focus on endless analysis, but on altering the patterns of thought, behaviour, and bodily reactions that maintain panic.

Research consistently shows that well-targeted CBT can significantly reduce panic symptoms — often in a relatively short time. This isn't about learning to "cope" or "manage" your anxiety. It's about dismantling the mechanisms that create panic in the first place.

Current Practice

In Finland, I do not provide psychotherapy. Instead, I offer a CBT-based INTENSIVE therapy approach (Change Therapy). The same principles form the foundation of this e-book: panic is not something you merely cope with — it is something you can eliminate.

This intensive approach is different from traditional weekly therapy sessions. It's designed to create rapid change by directly confronting the avoidance behaviours and thought patterns that keep panic alive.

What This Book Offers

In this book, I teach the same intensive and paradoxical CBT techniques I have used with hundreds of clients. The approach is deliberately direct: you learn to face what you have been avoiding, safely and systematically, until panic loses its power.

This is not theory or light self-help.

It is a practical guide grounded in evidence-based CBT and years of clinical experience. Every technique has been tested and refined through real clinical work with real people facing real panic.

Are You Ready?

If you are ready to change panic, this book shows you how. Not through relaxation exercises that barely scratch the surface, but through the same proven methods used in intensive clinical treatment.

The paradoxical approach may seem counterintuitive at first — facing what you've been running from. But it works. And it works because it targets the root of panic, not just the symptoms.

Our Mission

Everyone deserves the tools to break free from panic — not just those who can access intensive therapy. We created PanicFree to make proven, clinical-grade CBT techniques accessible to anyone, anywhere.

Ready to Break Free From Panic?

This will be the best investment you make for your mental health. If you're not satisfied, you get a full money-back guarantee.

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